Coffee Memo with Rob Stephen

Coffee Memo | Rob Talks Moving Market and the T Word Ep. 20

Episode Summary

Rob talks about the current state of the coffee market, focusing on price movements, tariffs, and strategies for coffee roasters. The conversation highlights the importance of understanding market trends, the impact of tariffs on the coffee industry, and how roasters can navigate a falling market while making informed decisions based on their business needs.

Episode Notes

Takeaways

• We've had price movement down, which is great for roasters.
• Caution is warranted in the current market.
• We have very smart people here at Cavoya.
• It's very frustrating for everyone involved with tariffs.
• Coffee will be exempt from new tariffs...for now.
• Hope is not a strategy for pricing decisions.
• Look at the market through your operating budget.
• Start looking at the market through the lens of your business.